I personally love seeing other people's emotes in my chat! They should be proud of being an affiliate/partner or a sub of one! 
https://twitter.com/naomiwastaken/status/913095416769519616 …
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I think most people just are excited to use them
it's the same to me as if if were emotes of a person they're subbed to
Fair enough! It does come down to how it's used, too. There are ways that it can blatantly be "look at my emotes!!" but also fun/pride/happy
