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NandiComeLately's profile
Hm.
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@NandiComeLately

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Hm.

@NandiComeLately

Nunya USA
Joined November 2011

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    1. Hm.‏ @NandiComeLately 13 Apr 2019

      The TL is in disarray so I’m gonna share some awesome commercials starring Black folk. Advertising that catered to Bllk ppl was rarely seen before the 60s &70s. But there was an explosion in the 1970s following the signing of the Civil Rights Act & formation of the Black Pantherspic.twitter.com/5RIqds6R4G

      10 replies 274 retweets 627 likes
      Show this thread
    2. Hm.‏ @NandiComeLately 13 Apr 2019

      I’m not going to go through a whole history of Black Advertising. That’s...a lot, but essentially corps understood that Black Americans were an underserved market(they wanted our coin) so they started making targeted advertisements. This one is a cute one by Mrs. Buttersworthpic.twitter.com/XjoJ5GF2NN

      7 replies 49 retweets 219 likes
      Show this thread
    3. Hm.‏ @NandiComeLately 13 Apr 2019

      Here’s a much less heartwarming advert for the United Negro College Fund.pic.twitter.com/yX1aaHGCov

      3 replies 30 retweets 73 likes
      Show this thread
      Hm.‏ @NandiComeLately 13 Apr 2019

      The BEST adverts for me personally are the hair ones. From each decade you can see how style changed. In the 70s Afrosheen(utilizing Soul Train) as a platform had the best commercials. Here’s one “featuring” Frederick Douglass . “You call THAT a natural?? That’s a mess??”😭😭😭pic.twitter.com/3BCI80F9XG

      3:34 PM - 13 Apr 2019
      • 36 Retweets
      • 163 Likes
      • abby josie robo: restore τετέλεσται m. hyacinth gaynair, phd L. Anthony Graham Sophia 🌞 🇹🇹 Auditioning for a controversial role. cruella de trill V.
      5 replies 36 retweets 163 likes
        1. New conversation
        2. Hm.‏ @NandiComeLately 13 Apr 2019

          “Beautiful products for a beautiful people.” Afrosheen really had the Black empowerment advertising on lock. (I’m sure y’all recognize where a certain GIF comes from)pic.twitter.com/EQ9UBM0NZK

          4 replies 80 retweets 219 likes
          Show this thread
        3. Hm.‏ @NandiComeLately 13 Apr 2019

          Another Afrosheen advert that shows the versatility of Black hairpic.twitter.com/8zOnC7GNVJ

          4 replies 106 retweets 294 likes
          Show this thread
        4. Hm.‏ @NandiComeLately 13 Apr 2019

          Heartwarming type Daughter-Father Pepsi commercial.pic.twitter.com/q8W8AsLQoo

          1 reply 22 retweets 80 likes
          Show this thread
        5. Hm.‏ @NandiComeLately 13 Apr 2019

          Here’s Gladys Knight and the Pips endorsing Coca Cola.(Them and McDonald’s would have some of the most memorable commercials of all time.)pic.twitter.com/5w2s0eNFuK

          1 reply 26 retweets 89 likes
          Show this thread
        6. Hm.‏ @NandiComeLately 13 Apr 2019

          Going into the 80s we have more adverts around relaxers...pic.twitter.com/wtTh21I7Yq

          1 reply 13 retweets 45 likes
          Show this thread
        7. Hm.‏ @NandiComeLately 13 Apr 2019

          Here’s Debbie Allen showing off her beautiful dancing skills for Dark and Lovely.pic.twitter.com/hY7B2nVBDA

          2 replies 72 retweets 301 likes
          Show this thread
        8. Hm.‏ @NandiComeLately 13 Apr 2019

          And Black women weren’t the only ones who had hair adverts targeting them. This product called “Players” is so 80’s I can’t stand it🤣🤣🤣🤣. It came with a cassette tape for the instructions 😭😭😭pic.twitter.com/4JXACHEuw8

          3 replies 28 retweets 104 likes
          Show this thread
        9. Hm.‏ @NandiComeLately 13 Apr 2019

          Here’s another one. Apparently in the 80s hair companies thought that the “Ladies Man” approach was best in order to Getz Black men to buy their products. I am HOLLERING at how cheesy this is😭😭😭😭pic.twitter.com/CneUlQNSaG

          3 replies 15 retweets 86 likes
          Show this thread
        10. Hm.‏ @NandiComeLately 13 Apr 2019

          Here’s Auntie ‘Retha shouting the great deals we can get from Pizza Hut in the 80s(she knew that The Hut was superior to Domnoes even then)pic.twitter.com/7rKEIVgwvi

          3 replies 23 retweets 88 likes
          Show this thread
        11. Hm.‏ @NandiComeLately 13 Apr 2019

          And here’s her bringing her talent to Amoco(I haven’t seen an Amoco in years). “Come on, what’s the Queen of Soul know about gasoline!?!?!” “Baby, Nothing...”😂😂😂😂 Rest In Peace Auntie ‘Retha.pic.twitter.com/St4TkMtHdy

          1 reply 14 retweets 70 likes
          Show this thread
        12. Hm.‏ @NandiComeLately 13 Apr 2019

          Here’s a couple of Iconic commercials featuring Michael Jordan. This is one of the first Air Jordan adverts.pic.twitter.com/0mgbr8XPVs

          1 reply 18 retweets 59 likes
          Show this thread
        13. Hm.‏ @NandiComeLately 13 Apr 2019

          Here’s a “Be Like Mike” advert. I didn’t know this slogan came from Gatorade, I’d assumed it was coined by Nike.pic.twitter.com/YYS9DFPXQV

          2 replies 22 retweets 90 likes
          Show this thread
        14. Hm.‏ @NandiComeLately 13 Apr 2019

          Going back into the hair adverts here’s a PCJ commercial aimed at mothers. (The 80s is where many of our mothers started setting us up for failure with these relaxers)pic.twitter.com/J2lVwQpbSU

          2 replies 16 retweets 63 likes
          Show this thread
        15. Hm.‏ @NandiComeLately 13 Apr 2019

          Here’s another PCJ one with this ADORABLE little girlpic.twitter.com/w1x5fT145i

          2 replies 8 retweets 34 likes
          Show this thread
        16. Hm.‏ @NandiComeLately 13 Apr 2019

          Going into the early 90s a rival kiddie relaxer came out swinging with this extremely cute commercial(that I still know by heart). This advert also stars a future member of one of the most successful girl groups of all time.pic.twitter.com/JNtADn2Yze

          2 replies 33 retweets 107 likes
          Show this thread
        17. Hm.‏ @NandiComeLately 13 Apr 2019

          Similar to the UNCF advert upthread we would get more serious commercials like this Black History Minute with a certain Harvard Law graduatepic.twitter.com/OQzOFmSPQu

          3 replies 38 retweets 86 likes
          Show this thread
        18. Hm.‏ @NandiComeLately 13 Apr 2019

          Here’s an interesting one from the mid 90s. Soft & Beautiful decided to utilize the working woman aesthetic to drag Optimum and Dark & Lovely.pic.twitter.com/Nl8Yg0TFYb

          1 reply 15 retweets 39 likes
          Show this thread
        19. Hm.‏ @NandiComeLately 13 Apr 2019

          Here’s Soft and Beautiful’s sister line Botanicals using the Ladies night theme. “Girl this Botanical oil is da bomb...”(🤣🤣🤣I will still use “the bomb” once and awhile)pic.twitter.com/pu6R3tN93n

          1 reply 20 retweets 64 likes
          Show this thread
        20. Hm.‏ @NandiComeLately 13 Apr 2019

          I’ve never even heard of this relaxer, I just though it was interesting how they were attempting to sell it as “all natural” AND how the were selling it online. (You can tell this is one of those adverts they had on late nights along with infomercials because it’s pretty long)pic.twitter.com/6Rg8ApwFwd

          1 reply 9 retweets 33 likes
          Show this thread
        21. Hm.‏ @NandiComeLately 13 Apr 2019

          Still staying in infomercial territory but moving away from hair for a bit, here’s our favorite psychic, Miss Cleo. Miss Cleo really dragged this woman while jumping in and out of a Jamaican accent, I CAN’T💀💀💀💀💀pic.twitter.com/wZh1nBJ84n

          2 replies 84 retweets 240 likes
          Show this thread
        22. Hm.‏ @NandiComeLately 13 Apr 2019

          One popular tactic in advertising is having multiple commercials be connected and tell a story. One of the popular sets of connected commercials is McDonald’s “Calvin” seriespic.twitter.com/HoTl3tK1XC

          2 replies 14 retweets 78 likes
          Show this thread
        23. Hm.‏ @NandiComeLately 13 Apr 2019

          “CALVIN?!?!?!? CALVIN THAT USED TO HANG OUT ON THE CORNER?!?!”pic.twitter.com/BOfb4C27Mh

          3 replies 38 retweets 120 likes
          Show this thread
        24. Hm.‏ @NandiComeLately 13 Apr 2019

          “Yo, Calvin!!! Welcome to the Hood!!!!! 😂😂😂pic.twitter.com/cFU89seWLT

          2 replies 14 retweets 67 likes
          Show this thread
        25. Hm.‏ @NandiComeLately 13 Apr 2019

          I’m gonna go ahead and end off this thread(for now) With Coca Cola’s own interconnected commercials from the early to mid 90s. These weren’t necessarily story driven like “Calvin’s Story” but just tangentially related.pic.twitter.com/RuztxGVtTJ

          3 replies 11 retweets 41 likes
          Show this thread
        26. Hm.‏ @NandiComeLately 13 Apr 2019

          Here’s the follow up:pic.twitter.com/XqLoJxzu0c

          1 reply 14 retweets 51 likes
          Show this thread
        27. Hm.‏ @NandiComeLately 13 Apr 2019

          And this last one(at least for now) introduced us to a damn good(but later on problematic) R&B singer in Tyrese. He would go on to recreate this commercial in his video “One Sweet Lady”pic.twitter.com/KXpCY1JOmC

          1 reply 22 retweets 87 likes
          Show this thread
        28. Hm.‏ @NandiComeLately 13 Apr 2019

          Just one more that I found from early 90s era Coca Cola is Selena singing her tail off. It doesn’t match the rest of the thread but I thought it was really cool.pic.twitter.com/At4TOE9JJs

          2 replies 20 retweets 97 likes
          Show this thread
        29. End of conversation

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