This response is wack!!
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so you are now a non-profit organisation? Just because your main revenue stream isn't from direct sales you think it's okay?

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perhaps they mean they are unable to earn a profit.
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imagine how crazy it would be if there were some kind of relationship between circulation and ad revenue!
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If you thought it was important, why did you not think it was 'important' to talk to Stormzy first before using his image?
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its not your place to try and force someone to talk about depression AND to use their image without permission is deplorable
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you claimed your highest advertising revenue in 15 years when you switched to a free magazine... Shut Up
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you're not trying to shift copies? so why are you in business?!
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Guess you were also not trying to exploit student writers with the Topman-sponsored competition you've since removed, eh NME?
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ffs...'free to purchaser' is a business model (based on ads sales) , you're trying to muddy waters w/ 'non profit' - lame
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they might be a free magazine but they make money through advertising. I suggest suing them.
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That is so dodgy! Despicable behaviour you guys should know better.
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don't chat about sales, the more you hand out, the more you can charge for advertising, can't believe you've even said that
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when was the last NME cover featuring an artist/label who didn't know about it?
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why are you guys always in trouble?
educate your stuff about different cultures and music. -
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