SUPER BOWL ADS HOT TAKE 1) Many meta ads acknowledging they were ads. Tide repeatedly (and best), but also Jeep, fake Dundee Australia tourism, the one with the internet-style “skip ad” in the corner for a product I forgot (not a great sign), and others. 1/x
-
Show this thread
-
The meta ads show America is hyper-aware of manipulation via media and the way to get through that is acknowledging what you’re doing while doing it anyway. Or maybe one ad agency gave the same pitch to a bunch of companies, and was surprised when more than one said yes. 2/x
2 replies 3 retweets 8 likesShow this thread -
2) Many ads showcasing diversity and togetherness. Babies of all races who can do anything, various religious leaders going to a game and rooting for the same team, many multiracial families. Anti-Trumpist, but not as blatant as last year’s one with Mexican immigrants. 3/x
1 reply 4 retweets 10 likesShow this thread -
3) Only one Trumpist ad: Weathertech touting a factory built in the US (“as it should be”) with a bunch of flag shots. Businesses clearly think there’s more money in diversity and inclusiveness than nationalism. 4/x
3 replies 6 retweets 20 likesShow this thread -
Replying to @NGrossman81
At the beginning of the Weather Tec ad, I thought it was about building a wall.
1 reply 0 retweets 1 like
Me too. I’m guessing that was on purpose.
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.