SUPER BOWL ADS HOT TAKE 1) Many meta ads acknowledging they were ads. Tide repeatedly (and best), but also Jeep, fake Dundee Australia tourism, the one with the internet-style “skip ad” in the corner for a product I forgot (not a great sign), and others. 1/x
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The meta ads show America is hyper-aware of manipulation via media and the way to get through that is acknowledging what you’re doing while doing it anyway. Or maybe one ad agency gave the same pitch to a bunch of companies, and was surprised when more than one said yes. 2/x
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Replying to @KissyfurRedwood
An ad that acknowledges that it’s an ad.
5:08 AM - 5 Feb 2018
from Boston, MA
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