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National Association of Theatre Owners
@NATOcinemas
Largest trade org in the world for movie theaters, representing over 35,000 movie screens in the U.S., and members in 101 countries worldwide.
Washington, DC and Los AngelesNATOonline.orgBorn January 1, 1966Joined August 2015

National Association of Theatre Owners’s Tweets

More proof for the Top Gun: Maverick theory.
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(Thread) In the first What If? book, I answered a question about cooking a steak by dropping it from space. At one point, I commented—jokingly!—that if anyone put a steak in a hypersonic wind tunnel to gather better data, I’d love to see the video. Well, I have good news.
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So far this year, 67 films have been released on 2,000 or more screens, down 36% from the same period the year before the pandemic, according to NATO. The average box office for those titles is $89.23 million, similar to the average gross per movie in 2019.
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It's a privilege for NATO to serve on the Film Preservation Board and contribute to the National Film Registry.
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NEWS: @LibnOfCongress Carla Hayden has announced the annual selection of 25 films to be inducted into the #NatFilmRegistry. Each was chosen for its cultural, historic or aesthetic importance to preserve the nation’s film heritage. Full list: go.loc.gov/3SSz50M36xQ
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"One thing this is exposing is that, really, the world of cable TV subscriptions plus ads plus ownership in the form of DVD plus a healthy theatrical business was a much better business than just having one subscription to an SVOD service!"
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"And that when it hits the service, people will still turn up and it will be huge on the service. That those two things can complement each other. Because I want more next time. I want more theaters. I want it for longer."
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Savvy box office analysts believe Johnson’s movie could have opened to $40 million to $50 million over Thanksgiving had it been given a more traditional theatrical release by Netflix. Says analyst Eric Handler. “They had a big chance and they whiffed.”
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Performing better than anyone expected: online faith-based series. “The Chosen Season 3: Episodes 1 & 2” grossed $8.2 million in 2,012 theaters. (T)his seems to be a way to add revenue for the Angels Studios and to enhance its streaming value.
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96% of Gen Zers identified moviegoing as a favorite way to spend time out of the home; 94% added they were happy with their cinema the past year. Nearly half saw at least four or more films this year, with 78% say they’re seeing more movies in theaters than before the pandemic.
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Fandango Gen Z Moviegoer Study Reveals Avatar: The Way of Water, Strange World, & Babylon as Most Anticipated Holiday Flicks Read more: buff.ly/3EfvjAc #BoxOffice #AvatarTheWayofWater #Babylon #StrangeWorld #ViolentNight #PussInBoots2
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Movies released on 2,000+ screens YTD: 2019 - 97 2022 - 61 (62.8%) Box office from those movies YTD: 2019 - $8.46 billion 2022 - $5.58 billion (65.95%) Average per title YTD: 2019 - $87.2 million 2022 - $91.48 million More movies, please.
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“Let’s face it, the strategy to collapse all windows, starve linear and theatrical and spend money with abandon, while making a fraction in return, all in the service of growing sub numbers, has ultimately proven, in our view, to be deeply flawed.”
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