How do you think about crypto? 1) Digital money/gold 2) A "product" with unique features and functions that you need to convince billions of people to adopt
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Disagree. Banks, fund managers, media all marketed gold as a go to asset in the 1970s during periods of high inflation. Then in early 2000s institutions like the World Gold Council created SPDR and other ETFs to make gold more accessible and marketable.
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Point being 1) there is no evergreen asset and "people" are generally bad judges of what assets outperform the market so your assumption is a bit simplistic 2) significant efforts to popularize and make accessible (i.e. market) gold did occur
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No one explicitly marketed gold when it first emerged as money. That’s the relevant comparison. You didn’t catch where I’m going with this. Bitcoin has the most immutable monetary policy. That’s all that matters.
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You live in USA with low inflation, no capital controls and okayish government, so you don’t appreciate the deep value proposition of Bitcoin. Your mind is searching for some kind of a dog-walking or a card-trading app on the blockchain as the solution to push the “coin”.



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if you are a middle eastern refugee, a Russian billionaire or a Japanese central bank... do you buy BTC or ETH? Enough said.
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1) I answered the question of "who marketed gold" above. Markets are not passive reflections of underlying fundamentals; just because you build it doesn't mean people will invest. The censorship resistance and monetary economics you mentioned won't be any good if no one knows.
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1/ You’re thinking of it like a stock, or a consumer startup. But that’s an entirely wrong way to think about protocols, let alone Money. Superior Money inevitably wins, an inferior money can’t win. Silver is used in 100+ industries but Gold in none. Silver is 17B but Gold 7T...
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2/ When it comes to Money, immutability of monetary policy is orders of magnitude more important than utility.
End of conversation
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