Why are humans drawn to brands? Like Beats Headphones, Ray-Bans, Nike, Jordan's. And why are young people so drawn to them? Are brands a quick way to raise one's status?https://twitter.com/theycallmepansy/status/986202058704523264 …
Cryptocurrency Analyst. Bitcoin, not Blockchain. Angel Investor. Previously @Princeton.
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| United States | 40404 | (any) |
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| Italy | 4880804 | Wind |
| 3424486444 | Vodafone | |
| » See SMS short codes for other countries | ||
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Andrew Ruiz Retweeted Lauren Scott 🎃
Why are humans drawn to brands? Like Beats Headphones, Ray-Bans, Nike, Jordan's. And why are young people so drawn to them? Are brands a quick way to raise one's status?https://twitter.com/theycallmepansy/status/986202058704523264 …
Andrew Ruiz added,
Only the plebs care about them to fit in, or to look upper middle class when you’re lower middle class, etc. The enlightened don’t care about brands at all.
That's interested. I'm going to change your words around. Low-status humans may not have as many ways to display their ranking—brands are a quick way to climb a hierarchy when resources are scarce. High-status people are unaffected because they already have high-status.
Exactly. High-status people use other avenues/verticals/techniques to status-signal: Education, Displayable Intelligence, Wit, Career, Writing, Travel, Inventing, Philanthropy, Business, Fitness, Aesthetics etc.
Oh okay. So it's not that people suddenly become immune to status as they acquire more wealth. Rather, that status takes on different expressions. Whereas when you're low status, everyone tends to use similar expressions. Is it because of a lack of options?
Not lack of options, but lack of ability to execute the harder-to-execute things. Also, fuck-eat-shit-grab is lower-latency than create-invent-achieve; this being said everything still ties back to desiring reproductive success, at all levels and in all forms.
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