I don't think that is what he does.
It says: “For an asset to be considered a unit of account it must be used as a medium of exchange by many people”. This means that you need to have MoE properties first before UoA discussion can even begin.
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UoA requires MoE MoE requires SoV
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You are talking about barter. In the modern world, I will not exchange anything if I do not know its 'objective value' and that can only be done through a commonly agreed UoA. Money is like meters and kilograms: it is a socially accepted 'measuring instrument'.That's all from me.
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There is no such thing as objective value. Only subjective value.
End of conversation
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