The crypto market is not ready for MoE adoption in full force. UX for day-to-day cryptocurrency txs is insufficient, access requires fiat on-ramps with a high friction, it doesn't scale well enough. SoV is more palatable, even if all parties recognize it as a Trojan horse.
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We’re working through planning using the customer decision journey (CDJ) stages and vectors.pic.twitter.com/u7G2gSGQCV
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In a decision journey and subsequent loyalty loop, both the stages and vectors have importance with deliverables and activities. The vectors are necessary for getting the person to the next stage and often where we have opportunities to remove friction.
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For example, fiat on-ramps like exchanges are a source of friction. A strong MoE full life-cycle use case might require that someone receives Zcash without a fiat on-ramp, like the ability to receive income in Zcash.
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The outer loop includes the initial set of activities to introduce someone new to Zcash. The inner loop is a flywheel. If the user experience is good between stages, the user will continue to use Zcash and pull others into the loop (network effect).
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Different countries, people groups and communities will each move at difference paces based upon local realities such as regulation, belief systems and bias, relevant use cases, …
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We're now mapping investment and activities across the customer decision journey for regionally-targeted/localized uses cases in support of Zcash as a SoV. This may include uses case where Zcash is used as a hedge against hyperinflation. This is our primary set of activities.
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Secondarily, we are looking to pilot global-level MoE loops through possible marketplace businesses / income streams and remittance solutions while also considering highly localized opportunities where needs can met with limited friction across the full customer decision journey.
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Feedback welcome. Poke holes. Let's go!
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Replying to @jswihart
Equities begin life as speculative assets and maybe mature into stores of value, but they never become media of exchange. So there is no reason that the progression from SA to SoV need occur. Why would something like Zcash prove different?
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Because Equities are Financial Instruments but not Monetary Instruments. Bitcoin and Zcash aspire to be money, like early stage precious metal. (Think Gold after its discovery but before it was widely used as money.) BTC/ZEC are competing against Gold, Silver, Fiat, not stocks.
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