"Any marketing director still chasing "'likes'... shouldn't be a marketing director." http://bit.ly/P0VxDO Yes. Thank you.
@MatthewKnell If only they would actually learn the lesson... *sigh* ;)
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@MsMatchGirl those who want to be good at this will -
@MatthewKnell There is a lot of push back from the C-suite at many brands. Sometimes hands get tied. A bummer, for sure. But a fact of life. -
@MsMatchGirl file under you do what you can with the best you have -
@MatthewKnell Alas. Too true.
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@MsMatchGirl they need to care once, twice, repeatedly - classic top half of Maslow: http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs … -
@MatthewKnell You know *I* agree with all of this, man. Frustration is in selling it through to the "old guard".
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