"Any marketing director still chasing "'likes'... shouldn't be a marketing director." http://bit.ly/P0VxDO Yes. Thank you.
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@MsMatchGirl 5% of 3 million is still better than 5% of 300k. At least to us :)
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@MsMatchGirl sure. But having content just increases the likelihood you snare folks. That's the curate/create/minimum posts argument -
@MatthewKnell I just want clients to understand engaging existing, actual fans. Not spend big cash on buying 'em w/a contest or whatnot. -
@MsMatchGirl well,true,both need to work in concert - if after purchase spike is done, content sucks, they all leave -
@MatthewKnell Yes! And that's the conversation that people often lose, IMO -
@MsMatchGirl sure... But sometimes they need to pay for the lesson. Buy them and then watch them atrophy -
@MatthewKnell If only they would actually learn the lesson... *sigh* ;) -
@MsMatchGirl those who want to be good at this will -
@MatthewKnell There is a lot of push back from the C-suite at many brands. Sometimes hands get tied. A bummer, for sure. But a fact of life. - 2 more replies
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@MsMatchGirl I feel like all social: just how much someone cares at the exact time you've hooked their mind with content & what they do next -
@MatthewKnell Thaty's probably true. Makes sense.
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