I like to watch the accounts try to split the difference or stay aloof in a joking way whenever Twitter demands (???) their mini-brands offer a comment or press release on the controversy du jour
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I can tell you whatever these people are doing within seconds of their doing it, and I love to see it. I love to see brand behavior
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If you heard some of these folks talk shop — or had their DM receipts in big time volume, like I do — you’d find it hard not to laugh. That to me is the funniest stuff on twitter. I’m here for it
