When someone deploys the terms "cynical" and "grifter," you needn't read past that: the projection is strong with that author
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It's akin to them purporting to "do the work" more than you "do the work" if you question some half-baked bit of conventional wisdom they're repeating. "NOW WITH 1000% MORE DOING THE WORK...ALWAYS HERE FOR IT...THE BRAND YOU LOVE TO SEE"
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Oh, there are "grifts" out there, such as using your nonprofit to launder a million bucks in contributor money, etc. But this same term is frequently applied to someone who gets $500 for a thumbsucking wet fart of an opinion piece in the Atlantic
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The first one is surely a phony, but the second one...who can say, absent more information? A lot of folks mean well, even if they mean nothing, and they're trying to share what they believe are the "correct thoughts," although they're incapable of thinking them on their own
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