contributing writer @wearemel, @ringer, & @splicetoday. seen in @theatlantic, @parisreview, &c. repped by @inkwellmgmt. co-host of @whatisleftpod 
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Is this a reference to Crossfit? A new way to do something that at first looked kind of cool
It's a reference to every idea that corporations adopt and repackage to be consumed or "supported" in some insipid fashion
