contributing writer @wearemel, @ringer, & @splicetoday. seen in @theatlantic, @parisreview, &c. repped by @inkwellmgmt. co-host of @whatisleftpod 
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Watching the fitness influencers and Games athletes denounce CrossFit now — using almost the same language across their captions — is hilarious when you realize Glassman’s allegiances and views have been known since forever. The workouts are named after dead troops and “bitches”pic.twitter.com/nBczoJjkBT
Just “waking” up now? C’mon kids. The main site was posting open crotch camel toe shots of women climbing ropes — including this influencer whose caption I borrowed — until at least 2012 (when I wrote my one and only article about this fitness organization being a joke)
Money talks and the influencers maxed out the value of their steroid-shaped frames doing ERG rows and swinging kettlebells. Time for the next sales opportunity!
What’s amazing is that these same people were working overtime to save their boxes and support the “main site” when COVID dropped. The same people. And the views of Glassman were well known then
look at the core audience for the product...it’s first responders, military, police. Yes, instagram has expanded consumption of this “functional fitness” and wine awfls among others dabble in it, but Glassman is this guy who doesn’t even do the WODs and loves the troops bc $$$
Here for that. The work of market segmentation. Vegan fake natty soy gains vs the he man woman hater’s BAP club
who got their racism in my repetitive stress injuries?
Rotator cuff injury with a side of racism
“Covid? Barely knew ‘em!”
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