contributing writer @wearemel, @ringer, & @splicetoday. seen in @theatlantic, @parisreview, &c. repped by @inkwellmgmt. co-host of @whatisleftpod 
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one thing you can use social media to do is study the rise of a "personal brand," whether public intellectual or lifestyle influencer or media kid or whatever. if the account was following you (and a significant number of others), and then the number drops, that's brand behavior
this is when the brand has reached "curation stage." it can afford to start removing the dead weight and even severing ties with people it may know "IRL" who nevertheless carry no clout on here. this is a kind of brand apotheosis. no longer human, but brand. brand man
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