contributing writer @wearemel, @ringer, & @splicetoday. seen in @theatlantic, @parisreview, &c. repped by @inkwellmgmt. co-host of @whatisleftpod 
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believe me, if wendy's could cancel mcdonald's, it most certainly would. it's all marketing and advertising we witness being deployed -- negative advertising, in many cases -- within the attention economy. arguing about who is or isn't "authentic" is brand stuff, too.
don't get confused by this stuff. i ignore wendy's advertising even in a united steaks of umm where every brand has a clever twitter mouthpiece, and i ignore this stuff too. it might be "doing the work" but it's not the work i do.
