What @tereseaimee and @MoustacheClubUS are really contributing to the Discourse
is the understanding that political media is engaged in reporting and analysis of *exactly the same kind* as sports media. Occasionally, the sports media will claim a powerful scalp.../
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Well the exact same media professionals are careful to make you, the reader, feel personally invested in the project they're reporting on. Making it out to be a moral journey. You've gotta believe! If you believe, then this has to be more than mere media, this is a movement!
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Incidentally, this is the same reasoning as to why a car salesman will always try to get you to do a test drive.
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