usually the most notable consequence of some high-visibility event (in millennial media outlets anyway) -- viral take, mostly fruitless protest or hashtag -- is that one or two Leaders will get a book deal, some of the top followers get clout, and everyone else gets an indulgence
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If the professed intention is something other than brand-building (and by definition the professed intention of The Work is always more than that), and the actual intention is brand-building (again, by definition always the case), then it can't be anything *but* bad faith.
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Therefore it would seem The Work is by definition always bad-faith, and always a grift, even if unintentionally so.
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