I study these brand behaviors and I can't really explain most of them unless I imagine these people are just playing a consequences-free game with some of their "comrades" while toeing the line on enough bland, stupid positions to avoid alienating their base.
There's this weird cadre of people who are "sorta edgy left" who do exactly what this person did, who are cultivating their online images as carefully as Mayor Pete grooms/manicures his Wikipedia. But why? What's the gain? You can do much better just working for a living
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But I don't need to do that, because I don't care, because I don't need to play pretend for some PayPal money and likes from people who believe that both Movie Bob and Liz W are Ok, Actually
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