the personal essays from the 2009-2012 heyday of “male feminism,” a strange nice-guy counterpart to the PUA world that nevertheless had a similar purpose, make for really fascinating reading nowadays
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the era really peaked when Hugo went on Ricki Lake to discuss his late life circumcision. That was a ne plus ultra moment, the point when the waves broke and began to recede.
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The ludicrous nature of all this led to AChu launching the war on nerd entitlement and the NYT declaring that, actually, Jocks were Good and, actually, Nerds were Creeps, resetting the nerd clock back to the pre Revenge of the Nerds era
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I was around and freelancing during all of this, sometimes at the same places these people were, yet never writing anything nearly so dumb nor attracting nearly as much controversy. Just doing the work!
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