my favorite media thing is when you can sell some "piece" about a very localized phenomenon (blood-drinking vampire bars replacing hookah joints!) in one of the "three real cities" as indicative of a massive, nationwide trend
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oh yes, everyone is inflating their nutsacks with silicone...just go to any LA Fitness...you'll see it all over...and eating an "impossible" variation of that specialized Korean dog meat? that's not just in Greenpoint, "kids"...it's in Overland Park KS and Hialeah FL too!
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and maybe it DOES seem like a trend to the writer, if they went straight from Bard College or somewhere, without passing go, directly into a 35k per year trendpiece slinging gig in a "real" city where the COLA is 10x that...they saw that "impossible" dog meat on their block
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politics is local, said Tip O'Neill (or someone), but millennial media is hyper-local, given depressed payrates, extreme insularity in the "real" cities, and other factors that promote these kind of rushed, lame-brained synecdoches ("everyone's drinking that breast milk now!")
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These pieces seem almost impossible to do with any self-awareness. In a nation of 300+ million any trend piece based on your 15 block area of Brooklyn/Cambridge/LA/DC seems dead on arrival if you thought about it for 5 seconds
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And yet there are so many. I love it! "Why are americans having so many ethical chemical castration parties?" Yes, a worldwide trend based on a party that probably didn't even happen...
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If the verb in the headline is “to be” you’re not felling a story. “People are freaking out about this new weight loss thing!” The headline is “Bullshit company preyed on dipshit’s dreams.”
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