my favorite media thing is when you can sell some "piece" about a very localized phenomenon (blood-drinking vampire bars replacing hookah joints!) in one of the "three real cities" as indicative of a massive, nationwide trend
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my second favorite media thing is when you're doing fitness "trend pieces" and someone wants you to write about some outrageous but very, very localized phenomenon (nutsack inflation, weightlifers drinking breast milk between sets) as 1,000,000s were involved in it
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oh yes, everyone is inflating their nutsacks with silicone...just go to any LA Fitness...you'll see it all over...and eating an "impossible" variation of that specialized Korean dog meat? that's not just in Greenpoint, "kids"...it's in Overland Park KS and Hialeah FL too!
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and maybe it DOES seem like a trend to the writer, if they went straight from Bard College or somewhere, without passing go, directly into a 35k per year trendpiece slinging gig in a "real" city where the COLA is 10x that...they saw that "impossible" dog meat on their block
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politics is local, said Tip O'Neill (or someone), but millennial media is hyper-local, given depressed payrates, extreme insularity in the "real" cities, and other factors that promote these kind of rushed, lame-brained synecdoches ("everyone's drinking that breast milk now!")
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