Solidarity” brand is bad, solidarity is good. But nearly anyone who scores some juice or clout from hustling the “solidarity” brand is not your comrade. If the revolution is monetized and tweeted, it is no revolution at all.
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Or maybe it is, because that’s the way the world goes round — you gotta get yours til you get got
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The best brand hustle is working anti-brand, brand X. The best market is some little communal front that disguises a massive exploitative underbelly. “This work is so important you should do it for free!” Yeah ok.
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If I watch you position yourself on these tweets to network and raise your profile and seem important and make money or (if you’ve got those rich parents you always lie about) influence, however great or small the amounts, I know you’re fronting
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But you can trust me, fellow kids. I always do the work. I’m here for it
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End of conversation
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