contributing writer @wearemel, @ringer, & @splicetoday. seen in @theatlantic, @parisreview, &c. repped by @inkwellmgmt. co-host of @whatisleftpod 
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“Do I like scrunchies, big sweatshirts, reusable straws, and Hydro Flasks? Yeah. If that is what they say about VSCO girls, what it means is that these girls are ***looking for comfort and companies that give back to the environment and that is a great thing***.”
ethical consumerism has checkmated everything else ... today's young buyers don't even need to believe this stuff is a kind of cap-and-trade indulgence, just that it Means Well. The Brands Mean Well. Trust the Brands. I love them. They are the social media with me, the brands
The only thing I know about VSCO girls is that Tik Tok where the girl keeps saying, "Sksksk, andioop andioop."
yeah, they wear scrunchies and big sweaters and drink from hydro flasks because they're "eco" in their parlance
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