Twitter is basically Nextdoor for media millennials in the “three real cities” (NY/DC/LA)
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How else does something as marginal as Red Yenta get a New Yorker write-up? Honestly, the niche fitness influencers I interview and the subcultures I follow at least have hundreds of thousands of people who are aware of them (just not on Twitter)
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much of the cultural stuff in the NYT is really just the culture of a few dozen editors buying the stuff and a few hundred NYC or NYC adjacent millennials selling it ... “all the news that’s fit to print.” I used to think that was real culture, as opposed to agriculture, but...
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I'll never claim my work is any good, but as people who went to grad school or college with me can attest, it is almost totally free of hot-topical context. I do the work of doing the work but I don't "do the work" of hot taking and in-joking if you get what I mean
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Replying to @MoustacheClubUS
(except for a bit of in-joking about the hot taking)
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Replying to @punkademic
Plenty of that. Tons. Especially on twitter. “It’s my brand”
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Replying to @MoustacheClubUS
For what it's worth, I'd say your brand is "poignant writing about physical culture"
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I aim to please ... @WeAreMel has a near-monopoly on those services
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