One of my fave "millennial media dunks" was when I got assigned a feature about some crappy writer's mediocre book, they followed me on Twitter, and then unfollowed me a few weeks after the article dropped. So I blocked them
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Closest I got to this was when someone followed me on all the socials, liked and @-replied my tweets for several months and then unfollowed me as soon as they found out I was just a contributor and not an editor at the website they wanted to write for. :)
Yes, you didn't have the Klout they needed. Very similar brand behavior here in the marketplace of ideas
