The next step is Millennial parents telling Millennial kids to take out their own student loans -- "I'm not paying for your four-year gym membership!" -- because, damn it, that generation to do it!
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"I don't share my Netflix login anymore" is a fascinating signifier of Millennial maturity. I couldn't care less about one's choices in this regard, but deciding to privilege a personal payment to a big corporation over the needs of possibly poorer acquaintances is interesting.
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The transformation into their Boomer forebears is well underway, albeit with a host of largely cosmetic differences and far more control of the stages on life's way by big corporations and the first grudgingly but now cheerfully accepted imperative of "personal branding."
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All very interesting. Things are "heating up," to be sure. Hot enough for ya, kids? Maybe not yet. This post sponsored by @ Verizon.
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Two times I've heard this & reason is sharer got burned - someone changed password & email on them or sharer used same password elsewhere. Shifts generational excoriation narrative to those who undermine collective effort with self interested exploitation.
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Yes indeed, loads of self interested behavior throughout human history but the shift to living brands surely can't be helping matters
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