contributing writer @wearemel, @ringer, & @splicetoday. seen in @theatlantic, @parisreview, &c. repped by @inkwellmgmt. co-host of @whatisleftpod 
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we might know more about each other now than we did in 1999, but one rule remains the same: everyone online is lying to you. there is now a second rule: nearly everyone online is trying to sell you something, even if it's just their brand.
i study these feeds today and it's fascinating how many of them, when a "personal brand" becomes large enough, are like billboards selling "personal content" that is tailored to whatever niche that person is filling, with views adjusted to whatever helps them corner their market
in terms of political talk, which is ubiquitous on here, i see plenty of "positions" that are crudely focus-grouped per one's in-group the way advertising language for toothpaste or flushable wipes (which are "flushable" only in the sense that you can flush them) is
what i'm selling you is a product that almost sells itself: a pledge to never sell you anything and to always be forthcoming about the context in which my remarks are made. ever since i left academia, i've been determined to "live in truth," to use a nonsense kundera phrase
Yet my day to day life is like some kind of Ward Cleaver fantasy, yard work and home improvement projects and grout brushes
Wait, how do I know you’re not lying? 
It’s time for me to come clean: I’m really a cocker spaniel.pic.twitter.com/prQVXIyGWy
The truth is a drug on the market.
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