I wrote about the history and evolution of Brand Twitter from 2007 to now, including all the cringe, clapbacks, humor, humanization, fails, and saleshttps://www.vulture.com/2019/06/brand-twitter-jokes-history.html …
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We are the brands and the brands are us
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"people are trying to be brands and brands are trying to be people"pic.twitter.com/RbCs5zX1kS
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