branding that incorporates the word "hate" in this context is very puzzlingpic.twitter.com/9I7qadXlVK
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is it intended as a nod at centuries of hate and oppression? because if so i can't see a brand doing that for, say, an ethnic group, because that would be considered very disturbing/problematic ("don't hate me because i'm #beautifuljewish" might anger people)
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either way, the politics and personalities of the brands, such as they are, represent the future of this world. it's a brand world; we're just lesser brands living in it
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"Don't issue a viral takedown against me because I'm beautiful."
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