Oliver Bateman Does the WorkVerified account

"I called this poisonous relationship between a body I was indoctrinated to hate and food I had been taught to fear “wellness.”" https://www.nytimes.com/2019/06/08/opinion/sunday/women-dieting-wellness.html …

great piece, though I would say that engendering-body-anxiety-for-profit is a pretty significant industry among men too (though not nearly to the same degree)

lot of cultural programming around the Marvel Body (very muscular and very low body fat, though a bit shy of true bodybuilding aesthetic) as the ideal male form

for most men this is near-impossible to maintain for any length of time, when adding muscle the body naturally tries to add fat (an important organ in its own right) as well