if you're running your entertainment business correctly, eventually you can reach a point at which you drop the core business line. so like the WWE, at least for Vince Sr, would ideally just be all stories and no wrestling, a kind of "WE" (minus the 2nd W) that's for all of us.
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the best entertainers all take their companies in this direction. the "prosperity gospel" televangelist aims for a day when all the Jesus/bible references are gone and the work is pure motivational speaking, going from a church of Christ without Christ to a church without Christ.
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and sometimes this happens for video games, as when a minigame eventually so overshadows the main game (DOTA from the map editor of Warcraft III, for example) that the main game becomes a distant memory.
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i remember getting so caught up in "Blitz Ball" in Final Fantasy X that the actual storyline just ground to a halt, and I was focused entirely on building my "squad" and improving my "roster." FF X was nothing but a slow loading shell, an impediment to my "Blitz Ball" fix
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the ending of Animal House is taught to students as some great moral lesson about looming totalitarianism but it's really just how life itself works: do something well enough and soon you'll never have to do it again, you'll do the opposite of it, you'll forget you did it all.
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