think of all the subcultural references dropped into the innumerable thinkpieces written by 90s and 00s "kids" and how those references are no longer even part of the monoculture. they're dead and gone; they mean to signify something but they're anchored to nothing but air
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occasional nods to stuff like "here's what the kids are doing on youtube, here's a story about someone the REAL kids follow" is a fascinating sub-genre of this, since it singles that out as an exception to their norm, another kind of anthropological study
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pop culture is of course something to be studied, since it represents the shifting winds of the mass culture at various moments of its constitution, but it is also always already a dead language, and one that, unlike all other languages, lacks commensurability
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to be speaking the languages of all these pop cultures that appeal to the olds, the 90s and 00s kids, is to be speaking over one another continuously while still trying to seem to be au courant with all the references, every reference, when in reality none of it means anything
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