the effect of aging on these cohorts is that a vast swath of their lame thinking, MY lame thinking, is becoming obsolete or simply irrelevant at a faster rate than ever before. yet they're still being paid to speak to no one in a vernacular on life support
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occasional nods to stuff like "here's what the kids are doing on youtube, here's a story about someone the REAL kids follow" is a fascinating sub-genre of this, since it singles that out as an exception to their norm, another kind of anthropological study
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pop culture is of course something to be studied, since it represents the shifting winds of the mass culture at various moments of its constitution, but it is also always already a dead language, and one that, unlike all other languages, lacks commensurability
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to be speaking the languages of all these pop cultures that appeal to the olds, the 90s and 00s kids, is to be speaking over one another continuously while still trying to seem to be au courant with all the references, every reference, when in reality none of it means anything
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Examples! You got me curious.
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i mean, take some dude referencing a mid-00s hold steady song in a thinkpiece about trump ... could anything be staler, even if the HS were a decent enough band by the standards of such things?
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