contributing writer @wearemel, @ringer, & @splicetoday. seen in @theatlantic, @parisreview, &c. repped by @inkwellmgmt. co-host of @whatisleftpod 
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often it seems that these people are behaving like brands solely for the benefit of their new yorker-reading frenz, who are also behaving like brands (albeit brands with less market share, and thus a high degree of brand envy for their 30-40 likes per tweet)
we call it anti-brand building, eh @docadam ?
I think that’s right. It’s ironic play at brand building because you know you aren’t going to successfully actually become a brand on the scale of the aforementioned Bachelor contestant. And like all irony, it permits disavowal.
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