watching some low-level "lifestyle influencer" who also writes for, say, vox or mic dot com (is that still a thing?) get smoked on the likes and shares by a largerly unknown bachelor contestant is really something
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i will be forever fascinated by the social media accounts of these millennial media "journos" and "thought leaders" that imitate the conventions of much more popular social media figures but are far sadder because they are doing all this pandering for 400-500 likes vs 1,000,000
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i mean, can you imagine behaving like a brand for minimal thirst likes and monetary rewards that surely can't exceed the two-figure range? but it's interesting anthropological material nonetheless
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often it seems that these people are behaving like brands solely for the benefit of their new yorker-reading frenz, who are also behaving like brands (albeit brands with less market share, and thus a high degree of brand envy for their 30-40 likes per tweet)
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I have a hypothesis: the millennials have grown not knowing the difference between artists and brands, and proceed likewise.
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but the younger millennials are much better at it, whereas these thirtysomething "journos" are still trying to tie together "serious work" with shots of drinking at poolside while reading dorothy parker or some such thing. the younger folks just go for the pure image
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