contributing writer @wearemel, @ringer, & @splicetoday. seen in @theatlantic, @parisreview, &c. repped by @inkwellmgmt. co-host of @whatisleftpod 
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this piece is abt the chilling effect of patent & trademark control, but it is also what I've been hoping to write for a long time: a story that explains how this fragmentary but growing "fitness influence" world people write thumbsucking trend abt has become a monolithic grifthttps://twitter.com/MoustacheClubUS/status/1105806528706199552 …
I encounter tons of trend piece writers -- many of whom immediately assume expertise bc they read a few tweets or follow some instas -- who are essentially "pushers" of pr content so toothless ("check out this shit!") that the stories would seem out of place even as sponcon
I will always tell you the truth abt the world of fitness influence, because a) @WeAreMel lets me and b) I can afford to do so since I've got a day job. And mainstream publishers are taking note.
No honor among these influencer thieves, but there's certainly money to be made.
And heck, the companies I rip into send me free stuff anyway, so it's win-win but I get to keep my soul
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