contributing writer @wearemel, @ringer, & @splicetoday. seen in @theatlantic, @parisreview, &c. repped by @inkwellmgmt. co-host of @whatisleftpod 
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This is a double win for Rogue. Since crossfit loves to incorporate different training styles and methodologies, they can leverage their already booming crossfit fan base to create easier access to strongman equipment for the common person, gaining more recognition for strongman.
buy the brand, build the brand by merging it with another brand, sell the brand ... influence 101
