contributing writer @wearemel, @ringer, & @splicetoday. seen in @theatlantic, @parisreview, &c. repped by @inkwellmgmt. co-host of @whatisleftpod 
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check out my @wearemel story about the crazy trademark and patent tricks being played by Rogue Fitness in a bid to dominate the exercise equipment market (RF is usually the subject of "fluff pieces" or "trend pieces," when written about at all)https://melmagazine.com/en-us/story/the-dystopian-future-of-extremely-expensive-fitness-equipment …
people who care about this stuff (@EnduringLearner ? @proseb4bros ? @ariellec ?) might be fascinated to read the broader conclusion about massive consolidation of (monetary) gains in the world of fitness and "fitness influence"
Wait yes this is my shit
yeah, this is actually sort of a major scoop, but nobody would write about it because they don't want the promo items to stop coming. full disclosure: i already got all the promo items i need from rogue fitness, including a squat rack "for review purposes only"
This is a double win for Rogue. Since crossfit loves to incorporate different training styles and methodologies, they can leverage their already booming crossfit fan base to create easier access to strongman equipment for the common person, gaining more recognition for strongman.
buy the brand, build the brand by merging it with another brand, sell the brand ... influence 101
my social media scholar brain went wild after I started getting into lifting last year (and these days thinking about powerlifting since I'm doing pretty well for my weight class) and the curious world of fitness influencers and psuedo-science "health" marketing online...so ty!
that's what i'm here for ... that's why @WeAreMel has me on this beat!
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