This 1966 SI story about Norbert Schemansky, who was the strongest man in the world and also barely making ends meet, is one of the best muscle articles ever writtenhttps://www.si.com/vault/1966/09/12/612701/looking-for-a-lift …
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The lost world that was the pre-fitness influence world, back when "muscle hobbyists" like Norb seemed more than a little creepy/suspicious. Good times!
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In the found world since then, Norb doesn't seem creepy but countless millions of the "fitness-influenced" do.
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