@MoustacheClubUS Y’know, I’ve been thinking about “brands” lately. I could never brand myself because there are so many different sides to me that I can’t pick just one. The closest I get is writing about LGBTQ issues, but I think that’s more of a beat than a brand?
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the key to being a brand is writing the same take over and over, with slight variations as needed per the trending terms of the day, and doing so in a variety of publication to ensure that you're "flooding the zone"
tweeting every 15-30 seconds in this "on brand" persona is also essential ... can't let the zone go un-flooded
