The fact that old school stuff like the Arnold Classic fused with social media hucksterism to create these zones of pure fitness influence / saturation is something 1996 Oliver could never have imagined when he was keeping a stash of dog-eared muscle mags under the mattress
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In the year 2019 Extremely Online (EO), criticism is dead (but not takes or takes on takes!) and everyone is some kind of fitness influencer / DJ / vegan and carnivore gainer / like and subscribe / sponsor me and give to my patreon solo-brity
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So many hustles and grifts have merged together, and so many people comport themselves with the arrogance of established brands such as Oreos and KFC, that it's impossible to trust anything that crosses your feed (including your own posts!)
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I got up this morning and thought, "should my brand be caring about Arnold classic physique, Arnold strongman, #UFC235, super heavyweight boxer Jarrell Miller, or NFL combine metrics as some kind of cultural bellwether?"
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