The fact that old school stuff like the Arnold Classic fused with social media hucksterism to create these zones of pure fitness influence / saturation is something 1996 Oliver could never have imagined when he was keeping a stash of dog-eared muscle mags under the mattress
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I got up this morning and thought, "should my brand be caring about Arnold classic physique, Arnold strongman,
#UFC235, super heavyweight boxer Jarrell Miller, or NFL combine metrics as some kind of cultural bellwether?"Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo
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