YouTube has given those kids who never shut up in your undergrad classes an opportunity to talk cheery, wink-and-smile nonsense directly at an HD camera set up somewhere in the family basement. But if it's helping any of them earn $, then it is more valuable than a BA/BS
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In the world we currently inhabit, learning how to get on social media and manufacture fake but pandering "crises" to launch a "fund raising blast" is a way more valuable skill than anything involving serious study of the "liberal arts"
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I don't say that with any contempt for this form of labor. I don't care, honestly. It seems like a passive way of extracting value (cash credits) that can really pick up steam if your "brand" takes off. It likely beats "working for a living," if your living is always your work
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