I've watched a few of these "brands" blow up over the years, and pretty soon they're toeing some cautious Twitter party line so toothless it would make a presidential candidate blush
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the bigger the Twitter person's "brand" gets, the worse/more pandering their opinions get, until they're eventually just spouting heaps of advertising buzzwords divorced from any meaning at all
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Occasionally, they'll share a "thought out of season" or an "untimely meditation," but they'll quickly walk it back by hiding it amid a flood of conventional wisdom
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It'll be a big relief to reach that phase.
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You've noted before that that's how many people like to communicate. Just nodding along and "liking" agreeable, recognizable strings of words. "Tweet tweet tweeting away with nary a thought great or small to essay..."
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I don't even know if I have a brand. If I don't, maybe that's a good thing. Although it's certainly not helping me get new Twitter followers.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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