i'm fascinated by these "media millennials" i know in real life, but not on twitter, as brands
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you'll be having a normal conversation with them, about nothing much at all, and while that's going on, they'll be "flooding the zone" with a bunch of "takes" about some hobbyhorse of theirs
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i've actually spent whole days with notable "media millennials," and they'll be firing off tweets one after the other about thoughts/feelings related to said day, and these have nothing to do with the experience of being around another human
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i walked out of a movie with a "media millennial" once, and that person said the movie was "okay," then "blasted out" a bunch of tweets about how good the movie was, because it apparently hit some Rotten Tomatoes/critical aggregation sweet spot and it was necessary to Like It
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