6/ to be clear, I EXPECT that this mailing list experiment is pretty much a flop. But (a) I want to make sure I tried everything I could
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Replying to @MorlockP
ⓘ Dogs don't have thumbs Retweeted Chris Allen • مسيحِي ☦︎ كاثوليكي
8/ I'm using figures from hubspot. A friend was an early advisor there.https://twitter.com/bitemyapp/status/846835050083700736 …
ⓘ Dogs don't have thumbs added,
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Replying to @MorlockP
ⓘ Dogs don't have thumbs Retweeted Chris Allen • مسيحِي ☦︎ كاثوليكي
9/ No. I used to A/B ad copy all the time when running my own firm. Don't have the time to do it right nowhttps://twitter.com/bitemyapp/status/846835094849572867 …
ⓘ Dogs don't have thumbs added,
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Replying to @MorlockP
10/ by time I mean (a) hours in day, and (b) hard limit bc kickstarter ends in 3 weeks, complete blast takes > 7 days, no time to iterate
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Replying to @MorlockP
ⓘ Dogs don't have thumbs Retweeted
11/ If I was running a lawncare / farm fencing / whatever firm, I'd do that CLV (customer lifetime value) = ~$12 https://twitter.com/B30wu1f2/status/846836105194487808 …
ⓘ Dogs don't have thumbs added,
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Replying to @MorlockP
12/ I'm trying to hit the 80/20 here: enough to say "yeah, I gave it an honest shot!", but not spending $4,000 in labor to get $20 sales
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Replying to @MorlockP
13/ And today, for example, there is literally a large opportunity cost, bc I'm NOT billing a client who pays well and has work for me.
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Replying to @MorlockP
14/ Hmm...early results (10 minutes in) are decent! of 316 people viewing email, 42 have clicked.pic.twitter.com/m0GlkdTfo5
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Replying to @MorlockP
15/ 13% click rate...that's 4x the industry average (3% average) !
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ⓘ Dogs don't have thumbs Retweeted Eddie, Son of Richard
16/ Eddie gets me. He really REALLY gets me.https://twitter.com/random_eddie/status/846837314412302337 …
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Replying to @MorlockP
17/ Just sold a copy of the novel. $29. This email blast just paid for itself. Woot. All gravy from here!pic.twitter.com/37ohNBBCSf
0 replies 0 retweets 3 likesThanks. Twitter will use this to make your timeline better. UndoUndo
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