For today's mailing, that's: * 100 people end up at kickstarter * 1 person buys a $12 ebook
13/ And today, for example, there is literally a large opportunity cost, bc I'm NOT billing a client who pays well and has work for me.
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14/ Hmm...early results (10 minutes in) are decent! of 316 people viewing email, 42 have clicked.pic.twitter.com/m0GlkdTfo5
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15/ 13% click rate...that's 4x the industry average (3% average) !
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